Current phase
Boardwalk House is still completing construction and is in pre-leasing. No leases have been signed because construction work remains underway. The operating work is being built in parallel so the property can move into active lease-up with the team, systems, and channels in place.
Ryan’s role
Ryan participates in construction oversight and is spearheading the marketing, pre-leasing, lease-up operating buildout, and construction-to-operations handoff.
The work includes:
- Building the property website and project-level brand presence
- Creating the leasing CRM, lead stages, and follow-up process
- Deploying an SMS chatbot and AI voice agent for lead intake
- Coordinating multichannel listing and marketing distribution
- Integrating Rentvine, Twenty CRM, and supporting lead tools
- Establishing the leasing team, responsibilities, and workflow
- Designing the pre-leasing process and on-site signage
- Preparing the handoff from active construction into operations
Leasing and operating buildout
A multifamily project does not become an operating business automatically when construction ends. Lead capture, response standards, leasing accountability, systems integration, and reporting all need to be designed before opening. Boardwalk House is a current example of that owner-led operating buildout.